Case Study

Movado Company Store

Movado Company Store SFCC — BOPIS & Commerce Overhaul

Ecommerce
Book Discovery Call Hire Developers
72 hrs
Engineer Onboarding
Fully productive in first sprint
Sub-2s
Page Load Time
Across all PDPs after overhaul
31%
Checkout Drop Reduction
Post-redesign vs. prior period
3 months
Delivery Timeline
On-time peak-season launch
Client Profile

A century-old luxury watch icon, reimagined for DTC.

Movado Company Store is the direct-to-consumer arm of Movado Group Inc., selling the flagship Movado brand alongside Hugo Boss, Lacoste and other licensed labels. The DTC channel demanded a commerce platform that could match the brand's premium positioning while handling the operational complexity of multi-brand, multi-currency inventory at scale.

CLIENT

Movado Company Store

PARENT COMPANY

Movado Group Inc.

INDUSTRY

Ecommerce

PLATFORM

Salesforce Commerce Cloud

ENGAGEMENT TYPE

Staff Augmentation — Salesforce Commerce Cloud Engineers

AUGMENTED BY

Innovadel Talent

The Business Challenge

The Business Challenge

Movado's internal Salesforce Commerce Cloud team faced a critical delivery gap ahead of the holiday peak season. The roadmap included a BOPIS (Buy Online, Pick Up In Store) rollout, a site performance overhaul, and a checkout redesign — all running concurrently. Recruiting permanent SFCC engineers in that window was not viable. They needed senior capacity embedded immediately, with zero ramp time.

1

Hard deadline locked to the holiday peak window — any slip would cost significant revenue and was non-negotiable with the board.

2

SFCC platform expertise required on day one — the client had no capacity to mentor or ramp a mid-level engineer.

3

Three concurrent workstreams (BOPIS, performance, checkout) meant the engineers needed to context-switch without losing sprint velocity.

4

Integration with 47 physical store locations required careful OMS and inventory-sync testing across environments.

"We needed engineers who already knew SFCC deeply — not someone we'd spend three months teaching the platform."

Why Staff Augmentation

Why Staff Augmentation, not outsourcing

Hiring permanent engineers for a 3-month peak-season push creates churn on both sides. An outsourced project team would sit outside the client's Jira, Slack and sprint cadence — adding coordination overhead at exactly the wrong moment. Staff augmentation solved both problems: two senior SFCC engineers embedded directly into Movado's team, operating inside their tools, attending their standups, and delivering inside their sprint.

Zero Ramp Time

Both engineers had shipped SFCC projects in production. They were reading Movado's codebase on day one, not learning the platform.

Embedded, Not Outsourced

Inside Jira, in the Slack channels, on the standups. The client's team could not tell the difference between us and a permanent hire.

Senior Seniority Only

No juniors, no account managers between the engineers and the client. Direct access to senior engineering talent throughout.

Engagement

The Innovadel Talent Engagement

ROLE

Salesforce Commerce Cloud Engineer (×2)

ENGAGEMENT MODEL

Dedicated offshore engineers embedded in the client team — full sprint participation, direct Jira access, shared Slack channels.

COMMUNICATION

Daily standups · Jira · Slack · Bi-weekly stakeholder reviews

ONBOARDING TIME

72 hrs

Timeline

Day 0
Requirement sign-off
< 72 hrs
Engineers embedded & productive
Week 6
BOPIS UAT complete
Week 12
Full launch — peak season live
Delivered

What the Engineers Delivered

BOPIS Module — End-to-End

Store locator, real-time inventory availability, in-store pickup confirmation flow and order-status integration across 47 locations.

Site Performance Overhaul

Image lazy-loading, critical CSS extraction, third-party script deferral, and CDN configuration — achieving sub-2s load on all PDPs.

Checkout Redesign

Streamlined 3-step checkout, guest checkout fast-path, address autocomplete, and Apple/Google Pay integration.

OMS & Inventory Sync

Real-time inventory feed from the warehouse management system into SFCC — supporting BOPIS availability and preventing oversell.

Regression Test Suite

Automated regression coverage for checkout, cart and PDP critical paths — enabling safe weekly deploys throughout peak season.

Sprint Documentation & Handover

Full technical documentation of all delivered components, decision log, and architecture notes for the permanent team.

Outcomes

Outcomes

The engagement delivered measurable results for Movado Company Store across performance, conversion and operational efficiency:

72 hrs
Onboard Time
Productive in first sprint
Sub-2s
PDP Load Time
After performance overhaul
31%
Checkout Drop Reduced
vs. prior peak period
47
Stores Live on BOPIS
On-time for peak season

BOPIS feature launched on schedule across 47 retail locations

Site performance overhauled — sub-2s load time achieved across PDPs

Checkout redesign reduced drop-off rate by 31%

Zero regression incidents during peak holiday trading window

Engineers fully productive inside Movado sprints within 72 hours of onboarding

Engagement extended 6 weeks post-delivery for ongoing optimisation

Start Your Engagement

Start Your
Engagement

Scale faster with embedded engineering teams specialising in SaaS, AI, ecommerce and enterprise development. We place the right engineers within days — not months.

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Get in Touch

Website
innovadeltalent.com
Email
talent@innovadeltalent.com
Phone
+1 844 696 4476 | +44 (0) 20 3637 4868

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